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A Double-Edged Sword: Why Brazilians Prefer Imported Products

Most Brazilians have an obsession for imported products, especially imported cosmetics including perfumes and colognes. Ironically, Brazil produces some of the world’s finest perfumes and perfumed products. Some of the world famous brands include Boticario, Natura, and Hinode. But despite the fact that Brazil is known for its high quality products, the general notion in Brazil is that imported products are superior. And even though they may be more costly, Brazilians will pay its weight in gold for imported products.